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Jme 'Pricks' by Matt Walker

Promonews - 8th June 2020

In the fourth of Matt Walker's series of videos for Jme, the independent rap artist reveals the extent of loathing of the music business, in the action-packed and violent video for Pricks.

It's set in a corporate record label, where Jme is poised to sign a contract - until he notices a clause which says he is about to sell his own soul, in perpetuity... So he refuses to sign - and then all hell breaks loose.

The ensuing tear-up, and his white-knuckle ride in trying to escape from the building, is a perfect accompaniment to Jme's entertaining diatribe.

Whether or not you sympathise with all of his sentiments (or the violence), it climaxes in a resounding message - 'Thought my style didn't fit til I stopped listening to all these pricks.'  - just as he is about to face his final stand against a group of seriously miffed record company execs. It's a tremendous vehicle for a seriously talented rapper.    

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Promonews - 8th June 2020

Tags

  • Comedy
  • Narrative
  • Special projects
  • Grime
  • Action
  • Violence

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Credits

Production/Creative

Director
Matt Walker
Producer
Antoine Dixon Bellot
Production Company
Mastermind Media
Production Manager
Kem Ekundayo
1st AD
Sam Roffey

Camera

Director of Photography
Focus Puller
Chris Steel ⁣
2nd AC
Christopher Orr⁣

Lighting/Grip

Gaffer
Idris Rhys⁣

Art

Art Director
Ash Halliburton

Wardrobe

Make-up
Tamara Glitter

Grading

Colourist
Lewis Crossfield

Agent

Director's Representation

Promonews - 8th June 2020

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