Promonews - 3rd June 2020

Yousef follows up his brilliant video for Piero Pirupa's Braindead with another gem, this time for SG Lewis, and this time made in quarantine conditions. 

Self-shot by the artist in isolation, Yousef has thoroughly manipulated that performance footage of Chemicals through inventive use of After Effects. SG is endlessly replicated within the confines of a TV-shaped screen, in increasingly off the wall ways, as if they might well be chemically-induced.

Beyond that, there are the contributions by other animators and VFX artists who, in the fashion of Peter Gabriel's classic Sledgehammer video, provide seconds-long bursts of fresh animation styles, integrated into the main body of work. It's a marvellous way to transcend the limitations of these times.

PRO Credits


ProducerJake River Parker
Production CompanyPrettybird
Executive ProducerJuliette Larthe
Focus PullerJoseph Edwards
EditorYousef Thami
ColouristDominic Phipps
Post ProducerYousef
Lead actorHolly Metson
Director's RepresentationHands London
CommissionerJames Hackett
LabelVirgin EMI
Other creditsAnimation/VFX: Felix Von Líska, Scott Coello, Federica D'Urzo, Cheng-hsu Chung, Darri Thorsteinsson, Katy Daft, Ross Butter, Dom Spall, Jakob Glaser, Caesar Manyari, Collin Diederich, Morgan Beringer, Shivam Solanki, Ryan Game

Promonews - 3rd June 2020

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