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Wafia 'Pick Me' by Eugene McMahon

Rob Ulitski - 1st June 2020

Wafia celebrates a new chapter in her life in Eugene McMahon's lockdown video for Pick Me. 

Utilising a block colour background and a variety of self-shot footage, Wafia relaxes into a new way of life, away from worries about men or work. Instead, she is connecting with her friends over video call, hanging out as they each spend their days doing something they love. 

Like many lockdown videos, the locations and setups are obviously kept to a minimum, given the nature of shooting options right now. That said, each performance feels refreshingly understated and intimate, a nice contrast to the dance-challenge videos that populated our feeds at the start of lockdown. 

Rob Ulitski - 1st June 2020

Tags

  • Performance
  • Contemporary R&B
  • lockdown
  • self shoot
  • user generated

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Credits

Production/Creative

Director
Eugene Mcmahon
Producer
Sina Pars
Production Company
Executive Producer
Nathan Scherrer
Executive Producer
Tiffany Suh

Grading

Colourist
Michael Gossen
Colour grade company
Company 3

Commission

Commissioner
Wes Teshome
Label
Atlantic Records

Rob Ulitski - 1st June 2020

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