Rob Ulitski - 1st June 2020

Mimi Cave has directed a trilogy of live performance videos for Long Beach band half.alive, captured in performance with a fifteen-piece orchestra at the Capitol Studios in Los Angeles - before lockdown, of course. 

In each piece, Cave and her DoP Tom Banks make excellent use of an intimate space, utilising smooth and steady camera movement by Steadicam op Chris Loh, who weaves between the musicians, creating an easy-going yet exciting aesthetic.

Characteristically the choreographer-turned-director also punctuates the performance element with unfussy choreography and other artistic elements. She has taken the reworked the tracks - including the 2018 hit Still Feel - and supercharged them into three consummate promos, with zesty energy and pure artistic passion.

PRO Credits


DirectorMimi Cave
ProducerAiden Magarian
Production Companyfreenjoy
Executive ProducerNathan Scherrer
Executive ProducerTara Sheree
1st ADJeff Cobb
Director of PhotographyTom Banks
Focus PullerKevin Hughes
2nd ACDavid Ross
SteadicamChris Loh
GafferBrett Carleton
Art DirectorNicholas Faiella
WardrobeDonna Lisa
ChoreographerJA Collective
EditorBrit Phelan
Post ProducerAiden Magarian
CommissionerNicholas Robespierre
LabelRCA Records

Rob Ulitski - 1st June 2020

Related Content


Tune-Yards 'Heart Attack' by Mimi Cave

Merrill Garbus of Tune-Yards (or tUnE-yArDs) and Mimi Cave go way back. Now they reunite to present another wonderfully uplifting mess of kinetic song-and-dance for Heart Attack, from the …

David Knight - 16th Jan 2018


Mimi Cave signs to Partizan

Mimi's work includes the wonderful tUnE-yArDs videos for Bizness and My Country - which features the kids of Brightworks and San Francisco Rock Project. Pitchfork has called Mimi Cave's work …

David Knight - 13th Aug 2012


Lucius 'Something About You' by Mimi Cave

Mimi Cave has put together these wonderfully weird visuals for four-piece LA indie-pop band Lucius. Perfectly matching in tawny suits and apricot-coloured bobs, the ladies …

Cat Velez - 4th Feb 2016

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 5 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 10 days ago