Rob Ulitski - 14th May 2020

Featuring ninja stars, car chases and robot bad guys, Alice Bloomfield goes all out in her new visual for Biig Piig's Switch.

Following on from her previous collaboration on Roses and Gold, Bloomfield enlists the help of background artist Jack Solomon Smith to create anarchronistic, inky cityscapes. With a vibrant aesthetic and a mixture of distinctive animation styles, the video is a no-holds-barred, frenetic trip that is mesmerising to watch.    

Reminiscent of old Vice magazine commissions, and paying homage to 80's/90's sci-fi, the video also includes illustrated cameos from NiNE8 Collective. 

Engaging, heart-pounding and fun as hell, Bloomfield and team have created a perfect accompaniment to the moody, introspective track. An excellent example of why animation can be a great option to create an entertaining music video.  

PRO Credits


DirectorAlice Bloomfield
ProducerMarija Dikic
Production CompanyOb Management Production Services
Director's RepresentationOB Management
CommissionerKat Cattaneo
LabelSony Music
Other creditsBackground Artist: Jack Solomon Smith

Rob Ulitski - 14th May 2020

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