Rika ft Mickey Singh 'Left To Love' by Jordan Rossi
Jordan Rossi directs a psychedelic journey through cyberspace for Rika's Left To Love.
Shot entirely in quarantine conditions, the Alice in Wonderland-style concept was shot entirely on iPhone, and is a whirlwind of contemporary nostalgia.
This was a shoot originally planned before the crisis, but Rossi and team adapted admirably to make it work by directing remotely.
While a lot of videos have embraced the homemade DIY aesthetic I wanted to look the other way
“I pitched on the track before coronavirus hit but it became evident very quickly that this would have to be a remote shoot. I’ve always been obsessed with the digital landscape of the 21st Century and feel the World Wide Web is a bit of a rabbit hole.
"I wanted to bring that concept to this amazing track which is really about looking for love- something we all do online and through our digital profiles. It’s why we peppered in different text and Internet specific phrases throughout the video.
“I knew that heading into the lockdown there would still be a need for content but we’d have to adjust our approach. While a lot of videos have embraced the homemade DIY aesthetic I wanted to look the other way and really utilise the amazing technology at our fingertips.
"Just because we have to shoot remotely or on an iPhone doesn't mean that the visual output needs to be sacrificed. We can still create beautiful imagery to enhance narratives. It just needs to be approached with a slightly different mindset.
"The process of making this video was made so incredibly easy with the stellar team around us. Greg at Whitehouse did a great job with the edit and Tom’s graphics really brought the film to life. George and Jack over at BlackKite knocked it out of the park with all the colourful visual effects. It really shows that with the technology of 2020 our imagination is limitless.”
“I’m really proud of this music video. Despite the situation it has pushed us to think outside the box. We filmed this video from two separate continents; Mickey resides in the US and myself in the UK. The video tells a tale of a cyber-love. Jordan Rossi is an amazing creative and has such a direct vision with his work. It is a pleasure collaborating with him again!”
|Production Company||The Graft|
|Executive Producer||Hannah Bellil|
|Executive Producer||Alan Traquair|
|Grading company||Black Kite Studios|
|Post production company||Black Kite Studios|
|Post Producer||Tamara Mennell|
|Director's Representation||Carrie Sutton|
|Other credits||Edit Producer: Annabel Bennett Graphic Design: Tom Etherington|
Fergus' song Too Much, and Jordan Rossi's video of the song, takes us on a visceral journey through Fergus’ stream-of-consciousness, exploring the rawness and intimacy behind the track.
We’ve all seen the cheating boyfriend scenario plastered across popular culture. But this time MNEK switches it up for the new generation with the two sides of a cheating relationship on display, in …
NUUXS delivers an alluring performance as she prepares for a big night, in Jordan Rossi's video for Alive.
Rika gets together with Jordan Rossi to chart the highs and lows of a relationship in the video for Doses.
The new episode of The Promonews Podcast: Talking Music Videos - our series of …
Spindle have announced that Nosisa Majuqwana has joined the London-based production company as …
Elizabeth Doonan, Head of Music and Short Form at SMUGGLER, has now been promoted to …
Caviar have today announced the appointment of Eleri Evans as their new Head of Music & …
Milo Blake, a director known for his emotionally visceral promos for artists such …
The votes are in and the judging panels have met. Now we can reveal who is up for the honours …