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Sad Night Dynamite 'Spending Money' by Will Hooper

Rob Ulitski - 6th May 2020

Will Hooper applies his trademark offbeat surrealism to Sad Night Dynamite's new visual for Spending Money. 

Having turned Declan McKenna into a glitchy Sims character in Beautiful Faces, Hooper turns his creative eye to hypermasculine womaniser and poker player Dan Bilzerian. 

Stuck on an endless loop format most often found in the weird, meme-heavy corners of YouTube, the video shows a computer-animated Bilzerian crying as he eats cake. For three hours. 

It's daft yet absolutely brilliant, falling somewhere between a simulation and a rudimentary pre-vis storyboard - and most importantly, it works really well with the track too.

Will Hooper: 

"The SND guys sent me a track that had a working title of 'Dan Bilzerian'. It made me laugh and I began thinking how I could use the track name as a crutch for the visual. I got stuck on the idea that no one has ever seen Dan Bilzerian upset and thought it'd be funny to show everyone a version of him crying... for 3 hours on a loop."

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Rob Ulitski - 6th May 2020

Tags

  • Animation
  • CGI
  • Alternative

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Credits

Production/Creative

Director
Will Hooper
Producer
Rosie Brear
Production Company
Blink
Executive Producer
Laura Northover

Editorial

Editor
Sam Allen
Editing company

Commission

Commissioner
Sam Seager

Misc

Other credits

CG Artist

Aflie Dwyer

Rob Ulitski - 6th May 2020

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