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Bob Marley 'Three Little Birds' by Morgan Powell

Promonews - 27th Apr 2020

43 years after its original release in 1977, Morgan Powell has directed an animated video for Bob Marley's Three Little Birds, as part of the celebrations in the year of what would have been Marley's 75th birthday.

The visual puts a playful spin on the classic Big Bad Wolf fairytales. With the help of Three Little Birds (who, as we all know, sing sweet songs), Little Pig and Big Bad Wolf take the song’s advice and we witness the blossoming of an unlikely friendship - thanks to the imbibing of a certain substance.

Universal Music invited Powell and Seed Animation to pitch on the track to be released on International Weed Day - 20th April - to celebrate Bob’s Rastafarian roots. “I figured it would be interesting to pick two well-known enemies and flip their relationship on its head," says Powell. "I wanted to pose the question of what happens if you push through fear? And what’s on the other side of that? Little did we know when we started the project that by the end of production, the song's message would be even more relevant.” 

Bob Marley's daughter Cedella has said on the release of the new Three Little Birds video: “This song has helped provide hope and light for so many over the years - including me - and I hope it does the same for people now, especially with all that is going on in the world.”

Promonews - 27th Apr 2020

Tags

  • Animation
  • New Director
  • Narrative
  • Reggae

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Credits

Production/Creative

Director
Morgan Powell
Producer
Seed Animation Studio
Production Company
Seed Animation Studio
Executive Producer
Neil Kidney

Commission

Label
Universal Music

Other credits

Character Design

Yohann Auroux

Background Design

Anne Masse

Production Assistant

Viktoria Bebok

Animation Consultant

Emma Burch

2D Animators

Josep Bernaus (Lead), Campbell Hartley, Hannah Lau-Walker

Clean-up Artist

Lisa O’Sullivan

Compositing

Josep Bernaus

Promonews - 27th Apr 2020

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