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Lola Young 'Pick Me Up' by The Rest

Rob Ulitski - 20th Mar 2020

Lola Young teams up with director duo The Rest for the second time, in the hypnotic video for Pick Me Up. 

Inside a dimly-lit bedroom full of rich textures and luxury furnishings, Young peels away her outer layers, settling into a series of conceptual performance setups. 

The visual is a shift in tone from the affecting narrative of the previous video Blind Love, and it highlights another side of the exciting young artist. But another kind of fierce emotion is on show, this time with a physical manifestation.

Clothes fly from the air, falling into the shadows as Young's eyes are fixed on the camera. The hypnotic performance is punctuated by whip pans and unusual textures, which DoP Sam Meyer utilises to great effect.

"There's a running theme and a series of poltergeist-like moments that happen throughout the video which are inspired by the last third of the song which has elements that feel a little 'spooky'," says The Rest's Alex Motlhabane. "We wanted to match that trajectory and have things go a bit off-kilter and hallucinatory towards the end."

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Rob Ulitski - 20th Mar 2020

Tags

  • Performance
  • Surreal
  • VFX
  • Pop
  • Alternative

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Credits

Production/Creative

Director
The Rest
Producer
Erin Sayder
Production Company
Executive Producer
Rik Green
Production Manager
Liz El-kadhi
1st AD
George Nelson

Camera

Director of Photography
Sam Meyer
Focus Puller
Louis Vella
2nd AC
Max Smith

Lighting/Grip

Gaffer
Mark Stewart

Art

Art Director
Liz El Kadhi

Wardrobe

Wardrobe
Isabel Bush
Hair
Naz Sonmez

VFX

Post production company
Glassworks VFX

Rob Ulitski - 20th Mar 2020

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