Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Darkoo ft. Hardy Caprio 'Juicy' by Capone

Rob Ulitski - 11th Mar 2020

Darkoo heads to LA in Capone's striking performance video for Juicy.

Shot against a distinctive white backdrop, the visual places the artist in the middle of a utopic world full of sun, beautiful models and high-end luxury cars.

Switching to a glamorous catwalk halfway through, DP Neema Sadeghi complements the high-energy setup with motorised laser lights and breathtaking shots of the LA skyline, whilst Darkoo gives a confident and assured performance alongside featured artist Hardy Caprio. Kiera Liberati's choice of contemporary swimwear and a laidback pastel palette for the styling is inspired, elevating the vibrant aesthetic of the concept. 

CAPONE: 

We really wanted to celebrate black beauty in this video, focusing on dark skin tones.

"Darkoo presented me with a few ideas she had and it was very clear early on that this would be near impossible to shoot in England! Darkoo wanted to showcase sun and beautiful black women. We really wanted to celebrate black beauty in this video, focusing on dark skin tones set throughout the video, combined with the white backdrop is visually striking.

"The white and blue colour pallet allowed us to play around with key elements such as styling for the girls, keeping it simple but effective…even Darkoo’s hair colour was blue! Continuing this theme throughout the video onto the catwalk, mixed with a real LA skyline as the backdrop allowed me to bring Darkoo’s idea to life.

"Working with Darkoo is a real pleasure, she brings great energy to the set which really helps the cast get into the vibe and create real fun which translates amazing on camera."

Rob Ulitski - 11th Mar 2020

Tags

  • Choreography
  • Director's notes
  • Up & Coming
  • Performance
  • Dance
  • Electronic

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Capone
Producer
Lavinia Noel
Production Company
Production Manager
Keryn Mae
1st AD
Lane Stroud

Camera

Director of Photography
Neema Sadeghi
Focus Puller
Eric Gaunt
2nd AC
Kourosh Farhangi

Lighting/Grip

Gaffer
Taylor Huddleston

Casting

Lead actor
Esprit Casting

Editorial

Editor
Capone

Grading

Colourist
Dylan Hageman
Grading company
Dylan Hageman

Agent

Director's Representation
Fatima Ouklilane

Commission

Commissioner
Michael Rivalland
Commissioner
Patricia Odje
Label
Virgin EMI

Other credits

Local Producer

Alex Lampos

Steadi-Cam Op

Alan Greene

Jib Operator

Babak

Key Grip

Brendan Reil

BBE

Taylor Huddleston

BBG

Michael Proa

2nd Assistant Director

Mandahla Rose

Make Up Assistant

Mana Afshar

BTS Photographer

Fey Mohamed

Rob Ulitski - 11th Mar 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video