Rob Ulitski - 9th Mar 2020

Will Hooper directs a thrilling performance video for Bree Runway's Ape Shit, with a proper nod to old-school Missy Elliott. 

Cycling furiously through a selection of set pieces, we see Bree confidently embody several characters, with sharp styling and tight art direction, switching the usual clichés on their heads to create something fresh and unique.

Will Hooper and art director Laura Little channel a Nineties/Noughties vibe into the set design and props, whilst DP Stefan Yap matches the aesthetic by utilising multiple formats, including night-vision and lo-fi digital cameras. It's an unabashed, hypnotic journey, with editor Sam Allen setting a breathless pace from the beginning.

At only two and a half minutes, Hooper packs a huge amount into the runtime - a dynamic and high-energy promo in his trademark style, that boosts the buzz and mystique around the dynamic Ms Runway. 

PRO Credits


DirectorWill Hooper
ProducerEleri Evans
Production CompanyBlink
Executive ProducerLaura Northover
Production ManagerHarry Hardwick
1st ADTy Hack
Director of PhotographyStefan Yap
Focus PullerBenjy Kirkman
2nd ACJomar O’Meally
GafferDanny Hayward
Art DirectorLaura Little
WardrobeHolly Adamthwaite
HairMarvin Francis
Make-upTony Kent
EditorSam Allen
Editing companySpeade
Edit ProducerKirsty Oldfield
ColouristRichard Fearon
Post production companyBlack Kite Studios
Post ProducerTamara Mennell
LabelVirgin EMI
Other creditsRunner: Nana Quartey, Harry Oliver, Lottie O’connell Camera Trainee: Finn Sheriton Dit: Jeremy Balderstone Electrician: Darren Pearson, Johnjoe Besagni, Joss Lawson Genny Op: Sam Travis Dancers: Beccy, Juicy

Rob Ulitski - 9th Mar 2020

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