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Justin Timberlake ft. SZA 'The Other Side' by Daniel Russell

Rob Ulitski - 4th Mar 2020

Disco goes futuristic in Daniel Russell's brilliant video for The Other Side. 

After having a smash hit with Can't Stop The Feeling - which was produced for the film Trolls back in 2016 - Timberlake returns with a track for the sequel, joined by the multitalented SZA. 

Echoing the dripping excess of 90s music promos, the heavy use of fisheye lens and sprawling futuristic backdrops pays homage to the work of Hype Williams, whilst breaking out with a contemporary vibe of its own.

DoP Chris Probst experiments with frame rates to create a glitchy yet intriguing performance in the middle of the video, which complements the frenetic and fun attitude throughout. David Courtemarche's art direction is superb, focusing almost exclusively on silver as a colour palette, and infusing each scene with futuristic textures and minimal clutter.

Timberlake and SZA hit it out of the park with their performances, confident and in their element as they dance, jump and drop to the addictive beat. 

Rob Ulitski - 4th Mar 2020

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Daniel Russell
Producer
Fuliane Petikyan
Production Company
Executive Producer
Nathan Scherrer

Camera

Director of Photography
Chris Probst

Art

Art Director
David Courtemarche

Wardrobe

Wardrobe
June Ambrose

Editorial

Editor
Deji LaRay

Grading

Colourist
Bryan Smaller
Colour grade company
Company 3

Agent

Director's Representation
Jamie Rabineau

Rob Ulitski - 4th Mar 2020

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