Meek Mill ft Justin Timberlake 'Believe' by Maxime Quoilin
Maxime Quoilin makes a notable start as a fully-fledged music video director for Meek Mill's collaboration with Justin Timberlake, weaving their performance with a powerful story of personal redemption.
Quoilin has built a reputation across disciplines, from photography and graphic design to creative direction and moving image across fashion, commercials and live music tours - including Beyoncé's Formation tour.
Now he is taking the next step, with his video for Believe employing an old-school structure, separating the artist performance from the narrative. What is not old-school is how this story of hope is delivered in a gritty, hard-hitting fashion: after witnessing her father's arrest, a young woman turns to drugs, overdoses and almost dies. Her slow but determined recovery leads her to the boxing ring, and a reunion with her father.
The video is Quoilin's first since joining Good Company in the US, and becoming represented for commercials by FAMILIA and Lock It In for promos in the UK.
"I'm really excited to put this one out. I've worked on a whole range of creative stuff for music artists, but to finally tackle directing and doing music videos is awesome.
"It was interesting to do something a bit more narrative which isn't often the case for hip-hop music videos. We shot entirely on film so that was a completely different way to operate that I'm used to. I feel blessed I get to learn from extremely talented people around me while doing what I like, it's still astonishing to me."
|Production Company||Good Company|
|Executive Producer||Brian Welsh|
|Executive Producer||Ryan Heiferman|
|Executive Producer||Ralph Miccio|
|Director of Photography||William DeSena|
|Art Director||Alexis Johnson|
|Grading company||Nice Shoes|
Blondie are back, releasing their song Fun from their upcoming album Pollinator, with Debbie Harry looking stunning, and a colourful, psychedelia-tinged narrative by NYC-based …
Sometimes you love somebody so much that you just want to spend every night committing crimes with them. Sometimes there just happens to be a band playing at every place you commit those crimes. …
Dustie Carter directs an ethereal and transcendent visual for 'Maybe It's For The Best', premiering exclusively on Promonews.
B2 direct a breezy, nostalgic promo for Izzy Bizu's tribute to a classic British sports car, MG.
Comedian, broadcaster and BUG host Adam Buxton hosts a radio documentary about the British …
The fifth episode of Promonews' new series of podcasts with creatives in the music …
The entry deadline for the award categories at the UK Music Video Awards 2021 has now been …
With a few days to go to the entry deadline to the UK Music Video Awards 2021, leading …
With a few days to go to the entry deadline to the UK Music Video Awards 2021, its been announced …
Leading international VFX and grading studio Electric Theatre Collective has become the latest …