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Poppy Ajudha ft Mahalia 'Low Ride' by CHILD

Rob Ulitski - 29th Jan 2020

Poppy Ajudha teams up with Mahalia in CHILD's stripped-back video for Low Ride. 

The black and white studio-based visuals are simple yet inventive, taking cues from film noir and lo-fi videos of the early Noughties. Combining live action with burst photography, the grainy and raw aesthetic perfectly complements the busy yet uplifting track. 

The two artists are in their element and it shines through in their performances. The love and respect they have for each other's artistry is evident from the first time they share the screen, and it makes for an exciting and effective promo. 

Rob Ulitski - 29th Jan 2020

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
CHILD
Producer
Child Studio
Production Company
Child Studio

Camera

Director of Photography
Buster Grey-jung
Focus Puller
Inês Duarte

Lighting/Grip

Gaffer
Yan Murawski

Wardrobe

Wardrobe
PC Williams
Make-up
Kareem Jarche

Editorial

Editor
CHILD
Editing company
CHILD

Grading

Colourist
Andi Chu
Colour grade company
Etc

Agent

Director's Representation
OB Management

Commission

Commissioner
Ben Skerritt

Other credits

Spark

Chuka Daniel

Set Design

Mitchell Frank Fenn

Production Assistant

Isabelle Clarke

Rob Ulitski - 29th Jan 2020

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