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Ella Eyre 'New Me' by Sophia Ray

Rob Ulitski - 28th Jan 2020

Sophia Ray’s second collaboration with Ella Eyre is full of wild energy and a touch of the surreal, as she navigates her newfound single status and buries her negative emotions. 

The video follows Ella after a break up, where we see her take control of her life and reinvent herself. The edit rockets from one scene to the next, tracking Ella’s transformation as the exaggerated vignettes heighten the narrative, emphasising the artist's sense of empowerment.

Full of wacky angles and videogame style animation, it's a contemporary take on the breakup concept, plugged in to the fast-paced social world we live in today. 

SOPHIA RAY:

It was a great opportunity to get Ella's personality across in the video.

“It’s a scenario we are all really familiar with - cutting out negative energy, and moving on from an ex. But I wanted to give it a cartoon-like edge that lived in the realm of a heightened reality.

"And collaborating with an artist like Ella was so refreshing, as she was not afraid to portray the ‘stay in bed eating all day’ side to the story. She really had fun with the role and it was a great opportunity to get her personality across in the video.”

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Rob Ulitski - 28th Jan 2020

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Credits

Production/Creative

Director
Sophia Ray
Producer
Stephanie Paeplow
Production Company
Production Company
Executive Producer
Mayling Wong
Production Manager
Joe Browne
1st AD
David Calland

Camera

Director of Photography
Ben Todd
Focus Puller
Dan West
2nd AC
Damon Sewell

Lighting/Grip

Gaffer
William Pope

Art

Art Director
Lucy Cooper

Wardrobe

Stylist (Artist)
Daisy Deane
Hair
Marcia Lee
Make-up (Artist)
Kristina Theodoris

Editorial

Editor
Kit Wells
Editing company
Final Cut

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

VFX

VFX
Glassworks
Post production company
Glassworks
Post Producer
Chloe Ensor

Agent

Director's Representation

Commission

Commissioner
Laura Clayton
Label
Island Records

Rob Ulitski - 28th Jan 2020

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