Remi Laudat reimagines '90s lad culture with women at the forefront in the video for JGrrey's For Keeps.

With excellent camera movement, vintage clothes styled by Rhiannon Barry, and free-spirited performances, this video portrays a chapter of British culture in a different light. In true lad style, J Grrey ventures to a local pub free from any inhibitions, and laughs, drinks and smokes with her mates. 

The concept is simple but the idea of flipping the script is inspired, and the combination of ambitious camerawork and low-key VFX round off the project nicely.