Rob Ulitski - 19th Dec 2019

The mythology of an imaginary island and its folklore is explored in Harry Styles' epic video for Adore You, directed by Dave Meyers.

"In all the seas, in all the world, there has never been a land quite like the isle of Eroda. Shaped unmistakably like a frown, it is home to an all but forgotten fishing village that has had perpetual cloud cover for as long as anyone can remember."

The inhabitants of Eroda aren't happy people. The gloomy depression causes people to have a permanent "resting fish face", and are fiercely superstitious, wary about anything that threatens their lives or mindsets. Into this inhospitable setting comes a boy born  with a dangerously bright smile, who inadvertently causes havoc whenever he opens his mouth. 

Styles takes on the role of the boy, who befriends a fish and takes care of it through an escalating number of crazy situations. As he wrestles with his own emotions and the impatient inhabitants of Eroda, will he get a happy ending?

It's a hugely ambitious and beautifully executed video, where the attention to detail to styling, wardrobe and production design - and dozens of VFX shots - help to bring the imaginary world to life. Meyers brings what has become his trademark brandof humour in his 'second coming' as a music video director. He is never afraid to explore the absurd whilst still keeping it grounded and emotionally affecting. Great stuff.

PRO Credits


DirectorDave Meyers
Production Companyfreenjoy
ProducerNathan Scherrer
Line ProducerJo Coombes, Ellen De Faux, & Tom Gardner
Director of PhotographyScott Cunningham
WriterChris Shafer
Production designerLaura Ellis Cricks
Stylist (Artist)Harry Lambert
Stylist (cast)Verity May Lane
EditorAlyssa Oh
Sound designChris Afzal
Post ProducerAdam Parker & Nathan Scherrer
CommissionerBryan Younce
ColouristStefan Sonnenfeld
Line ProducerTom Gardner

Rob Ulitski - 19th Dec 2019

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