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Mabel 'Loneliest Time Of Year' by Melody Maker

Rob Ulitski - 17th Dec 2019

Continuing the trend of understated Christmas videos, Mabel explores the downside of the festive period in the video for Loneliest Time Of The Year. 

Heavily focused on Mabel's performance, the video by Melody Maker has a few simple setups, including the artist sat on her bed and in a living room whilst friends celebrate around her. The choice to keep things so simple allows viewers to connect with the core themes of the track - we all have our ups and downs, and Christmas can be an incredibly lonely and isolated time for many. 

Swapping out festive decorations for a muted earthy colour palette, the lighting and design lend a wistful and emotional vibe to the video, whilst Mabel's downcast performance bolsters the entire concept. 

This certainly is not the most joyful songs of the period, but the message it gets across is important. Especially with the amount of people who will be celebrating on their own this year or are homeless and have nowhere to go. 

 

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Rob Ulitski - 17th Dec 2019

Tags

  • Christmas
  • New Director
  • Performance
  • Pop

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Credits

Production/Creative

Director
Melody Maker
Producer
Jack Hobbs
Production Company
The Mill
Executive Producer
Adam Farley
Executive Producer
Josh Davies
Production Manager
Lucy Hawes
1st AD
Stephen Eniraiyetan

Camera

Director of Photography
Olan Collardy
Focus Puller
Stephen Dunn
2nd AC
Elisa Spigariol

Lighting/Grip

Gaffer
Edel Gardner

Art

Art Director
Ciaran Linden Beale

Wardrobe

Wardrobe
Simone Beyene

Editorial

Editor
Jamie O'Donnell
Editing company
Cut+Run

Grading

Colourist
Thomas Mangham
Colour grade company
The Mill

VFX

VFX
Ivo Sousa
Post production company
The Mill
Post Producer
James Yeo

Commission

Commissioner
Richard Grewe
Label
Polydor

Rob Ulitski - 17th Dec 2019

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