Rob Ulitski - 17th Dec 2019

Continuing the trend of understated Christmas videos, Mabel explores the downside of the festive period in the video for Loneliest Time Of The Year. 

Heavily focused on Mabel's performance, the video by Melody Maker has a few simple setups, including the artist sat on her bed and in a living room whilst friends celebrate around her. The choice to keep things so simple allows viewers to connect with the core themes of the track - we all have our ups and downs, and Christmas can be an incredibly lonely and isolated time for many. 

Swapping out festive decorations for a muted earthy colour palette, the lighting and design lend a wistful and emotional vibe to the video, whilst Mabel's downcast performance bolsters the entire concept. 

This certainly is not the most joyful songs of the period, but the message it gets across is important. Especially with the amount of people who will be celebrating on their own this year or are homeless and have nowhere to go. 

PRO Credits


DirectorMelody Maker
ProducerJack Hobbs
Production CompanyThe Mill
Executive ProducerAdam Farley
Production ManagerLucy Hawes
1st ADStephen Eniraiyetan
Director of PhotographyOlan Collardy
Focus PullerStephen Dunn
2nd ACElisa Spigariol
GafferEdel Gardner
Art DirectorCiaran Linden Beale
WardrobeSimone Beyene
Executive ProducerJosh Davies
EditorJamie O'Donnell
Editing companyCut+Run
ColouristThomas Mangham
Grading companyThe Mill
Post production companyThe Mill
Post ProducerJames Yeo
VFXIvo Sousa
CommissionerRichard Grewe

Rob Ulitski - 17th Dec 2019

Related Content


JGrrey 'Ain't So' by Melody Maker

Back in the midst of Deep Lockdown, director Melody Maker co-created a video with R&B artist JGrrey for her single Ain't So, which ushers the viewer into a fantastical world of …

Promonews - 21st Aug 2020

Latest News