Rob Ulitski - 14th Oct 2019

Sub Urban watches the world burn in the video for Cradles, directed by Andrew Donoho. 

Burning rooms, creepy mannequins and faceless toddlers with finger-guns start the proceedings, as we take a huge leap away from the mainstream and crash-land into the world of Sub Urban - as interpreted by Donoho.

The inspired mix of live action and haunting scribble animations creates a juxtaposition of innocent youth against a dangerous and violent adult world, and Sub Urban is in the middle of it all. And in this age where Billie Eilish and Joker resonate so strongly, it's lack of innocence and graphic violence feels very on-trend.

The visual takes cues from the childlike instruments and samples in the track, including a music box and bubblegum popping, and transforms these into something haunting. Sub Urban is terrific as an angsty and rather unhinged character, taking the absurdity in his stride and accepting his dark fate as the video progresses. And the vignette of faceless mannequin ballet dancers is a stroke of brilliance.

With creative direction from Sub Urban himself, and the hauntingly beautiful style that Donoho impresses on every project, this is a match made in heaven... or hell. 

PRO Credits


DirectorAndrew Donoho
ProducerSteven Taylor
Production CompanyHuffman Creative
Executive ProducerRyan Huffman
Production ManagerKatie Sarrels
1st ADJoe Suarez
Director of PhotographyNiko Wiesnet
Focus PullerOwen Patry
2nd ACMorgan Gardiner
GafferSkott Khuu
Art DirectorMorgan Gillio
WardrobeChristina Flanery
HairBrittany Sugar
Make-upFara Conley
EditorAndrew Donoho
ColouristKristopher Smale
VFXAndrew Donoho
Director's Rep (UK)OB Management
Director's Rep (US)Reprobates
LabelWarner Records
Other creditsSupervising Producer - Luke Arreguin VP Creative Services - Devin Sarno A&R - Stefan Max Manager - Tim Kaplan Manager - Chad Hirsch Artist Photographer - Aaron Weiss 2nd AD - Adam Johnson BBE - Amber Jones Electric - Vassily Maximillian Key Grip - Eduardo Barraza BBG - Josh Markvan Grip - JP Bennett Grip - Zac Donnor Set Dresser - Dustin Bradley Set Dresser - Jereme Wood Set Dresser - Kilby Rodell Art Assistant - Chris Rose Stylist Assistant - Jenna Helfant Production Assistant - Will Anderson Production Assistant - Andrew Bowman Production Assistant - Jack Clarke Production Assistant - Katrina Santana Production Assistant - John Paul Bonin 2D Animation - Diego Huacuja 2D Animation - Kevin Eskew Rotoscoping - Kalp Media, Purple Patch & Narendra Moond Dancer - Stephanie Kim Pedestrian Dancer - Casey Roxas Pedestrian Dancer- Felix Perez Funeral Goer - Jayson Lee Funeral Goer - Lana Gukina Funeral Goer - Marc Hertle Funeral Goer - Osama Ellahib Funeral Goer - Mantha Balourdou Funeral Goer - Jessica Taylor Funeral Goer - Kazu Ribeiro Funeral Goer - Randle Rankin Funeral Goer - Rebecca Sida-montes Funeral Goer - Roxanne Munoz

Rob Ulitski - 14th Oct 2019

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