Rob Ulitski - 14th Oct 2019

No Rome commands a brutalist world that revolves and evolves, in Adam Powell's video for Talk Nice. 

Stood against a wall and basketball hoop, the No Rome - aka Guendoline Rome Viray Gomez - confidently performs as the camera spins around him 360 degrees, creating a frenetic and experimental energy. Motion is the key theme in this visual, and whether it's the camera, the car or the dancers, things are always moving.

Separate setups show two dancers exploring the world, jumping and looping together in harmony, and No Rome hanging from the basketball hoop, which grows ever higher into the sky. With each spin, the characters are in different positions, and even multiply on screen to create simultaneous versions of themselves. 

Powell's video is for the first release from No Rome's second album, which the artist has described, in a recent interview with NME, as being "about these emotions that relate to cost and money." He added: "Adam Powell has been doing all my videos. This one is showing the contrast between masculinity and something else, as well as the cars and the concrete alongside humanity. There are two men dancing very gracefully around all of this stuff. It’s a very brutalist video, and that’s what I really love. I love things that are minimal and raw."

PRO Credits


DirectorAdam Powell
ProducerRosie Litterick
Production CompanyMy Accomplice
Executive ProducerImogen Harrison
Production ManagerHannah Jackson
1st ADJack Meredith
Director of PhotographyTim Sidell
Focus PullerJoseph Mastrangelo
2nd ACJonnie Vacher
GafferTheo Milford
Art DirectorBobbie Cousins
WardrobePatricia Villarillo
HairStefano Mazzoleno
Make-upCamille Nava
EditorPete Fullarton
ColouristVic Parker
Grading companyRaised By Wolves
Post production companySweet Take Studio
VFXRichie Oldfield
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerEd Blow
LabelDirty Hit

Rob Ulitski - 14th Oct 2019

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