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Janice 'Hearts Will Bleed' by Freshteh

Janice 'Hearts Will Bleed' by Freshteh

Rob Ulitski - 28th Aug 2019

Freshteh Piltan's latest collaboration with Swedish artist Janice is a stylish and colourful visual which features a synchronized dance routine created by renowned choreographer Matilda Fleberg, focusing on fifteen dancers who embody friendship and love, with Janice at the centre. 

Shot over two and half days, this follows their successful creative collaboration last year, when Freshteh directed Janice’s short film ‘Ode to Andrew’; a cinematic interpretation of the song Answer that Janice wrote for her Dad. The film was released in conjunction with Janice becoming ambassador for the organisation Suicide Zero. 

FRESHTEH:

“It's a playful conceptualisation of the fearless backbone I feel the song and lyrics have. 
I'm so inspired by Janice, she's a powerhouse of talent and determination. So I wanted to create stylized settings, almost still life scenes and subtle choreography reflecting Janice owning the freedom of her expression.”

JANICE: 

“I wanted a video that was different from what I'd done before - more colourful and outside of my comfort zone. I’ve never been this proud of a video before! It’s an absolute blessing to work with Freshteh again."

Watch 'Janice 'Hearts Will Bleed' by Freshteh' here

Rob Ulitski - 28th Aug 2019

Tags

  • Choreography
  • Director's notes
  • Performance
  • Pop

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Credits

Production/Creative

Director
Freshteh
Producer
Simon Hernadi
Production Company
B-Reel Films

Camera

Director of Photography
Viktor Kumlin

Grading

Colourist
Oskar Larsson

VFX

Post production company
Tint Post

Agent

Director's Rep (UK)

Commission

Label
PIAS

Rob Ulitski - 28th Aug 2019

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