Rob Ulitski - 28th Aug 2019

Take one of the biggest artists in the world, the man to take the London sound to the mainstream, and place them alongside two artists putting the Midlands and the North on the map. Then you add up and coming director KC Locke, and you get the irresistable force of Take Me Back To London.

The visuals focus on everyday locations such as council estates, cafés and the countryside, and elevate them with energetic performances and set pieces, including Stormzy and Ed drifting through a field in a Rolls Royce. The song and video are a love letter to the city – and this extends to the North and Midlands respectively, with the addition of Jaykae and Aitch. 

The concepts within the video are quite different stylistically, but work together as a whole because they represent what it means to be young in modern Britain. Sam Meyer confidently ties everything together with his cinematography, keeping a stark natural feel and almost gritty texture throughout, capturing the locations as we see them in everyday life as opposed to trying to make anything too glossy. 

This is England. Youngsters on the come up doing what they do best - and having fun as they tear up and down the country. 

PRO Credits

Credits

DirectorKC Locke
ProducerSamona Olanipekun
ProducerManoela Chiabai
Production CompanyOdelay Films
Executive ProducerGwilym Lewis-Brooke
Production ManagerErsan Beskardes
Production ManagerJulie Vergez
1st ADDaniel Smith
Director of PhotographySam Meyer
Focus PullerLouis Vella
2nd ACJames Huthwaite
GafferMark Stewart
Art DirectorJenny O’Sullivan
EditorJamil Shaukat
ColouristThomas Mangham
Grading companyThe Mill
CommissionerNicola Sheppard
LabelAtlantic Records
Director's RepresentationMarisa Garner Associates
Other creditsPA: BRUNO LOUREIRO, MIKE MERRITT 2ND AD: GABRIEL ODONOHOE 3RD AD: LEWIS NICHOLSON STEADICAM: MATT ALLSOP ELECTRICIAN: JON PRENTICE, NATASHA DUURSMAN, FIONN HUTTON, JOEL RAINSLEY, JACK SKIPPER GRIP: AARON PORTER FOCUS PULLER (Additional): Jacob Gerrard TRACKING VEHICLE: WAYNE RIDAL ART DEPARTMENT ASSISTANT: POPPY RIDDELL, ROSIE WATHALL TAILOR/ ART DEPT: JAMES SLEATER STYLIST (EXTRAS): TERRY HIGGINS HMU (EXTRAS): TYRON SWEENEY WINNIE 1: GEOFF HOOK WINNIE 2 : JOZSEF SZELPAL CREW MINIBUS DRIVER: CHIRAG PATEL, LAWRENCE WILSON STUNT DRIVER: JIM DOWDALL RUNNER: ARAN MCCARTHY, SIMONE DAWKINS, SEAN WARD, ILIYA MAJER, DAVID BURRIDGE RUNNER (ART DEPT): OONAGH SHAW

Rob Ulitski - 28th Aug 2019

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