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The 1975 'People' by Warren Fu

Rob Ulitski - 27th Aug 2019

Warren Fu serves up a rapid-fire visual feast for his third collaboration with The 1975 - a video with a nü-metal edge, and frontman Matty Healy rocking Marilyn Manson-esque long hair.

The band performs in a box featuring flashing lights, words and images that shift from wall to wall as the camera moves chaotically around them. At one point, Healy has a bomb strapped to his chest that he sets off, and that explodes into more digital images.

WARREN FU:

Matty Healy is one of those once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.

“Culture has been missing music that defies the status quo, so I was excited to hear that the band wanted to shake things up with their next video.

"People is sort of a snapshot of the current state of our world: social media addiction, misinformation, consumption, environmental waste, binge-watching, surveillance capitalism, apathy vs activism, all trapped in a box of relentless media.

"The elements fell into place to create the perfect storm. Ben Ditto, [the band’s creative director], was responsible for the vile and subversive graphics that give the lyrics context. Matty Healy is one of those rare, once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.

"My job was to make sure the camera, the movement and pacing all matched that explosive urgency. It felt like a return to the raw aggression of 70s and 90s rock, but with modern technology.”

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Rob Ulitski - 27th Aug 2019

Tags

  • Director's notes
  • Performance
  • Pop
  • Rock

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Credits

Production/Creative

Director
Warren Fu
Producer
Mayling Wong
Production Company
Executive Producer
Mayling Wong
Production Manager
Jack Bristow
1st AD
Steve Wingrove

Camera

Director of Photography
Rob Witt
Focus Puller
Barney Batchelor
2nd AC
Matt Wright

Lighting/Grip

Gaffer
Onx Narang

Editorial

Editor
Taylor Walsh
Editing company
Cabin Edit

Grading

Colourist
Aubrey Woodiwiss
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Semera Khan
Commissioner
Ed Blow
Label
Dirty Hit

Misc

Production Assistant
Charlie Scannell

Other credits

Co-Direction

Matty Healy, Ben Ditto

Production Assistant

Charlie Scannell

Assistant To Warren Fu – Elissa Nechamkin

Digital Artist

Jon Emmony

Face Filters

Aaron Jablonski

CG Assistant

Ryan Vautier

LED Cube Construction – Mark Rooney & Paul Gilzene

Prop Wrangler

Ella Edwards

Runners

Chester Sherburne, Jude Lilley, Milana Wonke, Harry Whitelock

With Special Thanks To Black Island Studios, Matt Snowball Music, Arri Media And Panalux.

Rob Ulitski - 27th Aug 2019

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