Rob Ulitski - 20th Aug 2019

We know men aren’t brilliant at talking about feelings, so instead of talking... Luke Davies's clever and poignant video for Elderbrook & Rudimental takes us into a form of therapy explored through the medium of dance.

All of the characters in the film for one reason or another, have lost their confidence, their mojo, their feeling of being a man - whatever that is. They’re all somewhat ashamed and scared to be vulnerable, but through the course of this self-help group, and in turn the dance.... They rebuild together.


We shot this on the hottest day of the sorry to Dean for making him wear double denim

"The feeling I was trying to capture here, the theme we built the entire video around, is this idea of how fragile masculinity can be. We wanted the film to act as a portrait of the dismantled male ego, sheepishly coming together for this beautiful, somewhat clunky dance video.

"The social standards of what being a man entails drips into the subconscious of every young boy whether they know it or not. And you only need to glance over the mental health and suicide numbers in young men to see how much of a problem it is.

"We shot this on the hottest day of the year when temperatures reached 39 degrees so I wanted to say a particularly huge thanks to our cast and crew who kept the vibes high throughout and worked incredibly hard... And a big sorry to Dean for making him wear double denim for the day!"

PRO Credits


DirectorLuke Davies
ProducerGeorgina Smith
Production CompanyAcademy Films
Executive ProducerMedb Riordan
Executive ProducerLeah Joyce
Production ManagerElla Girardot
1st ADJack Meredith
Director of PhotographyKrzysztof Trojnar
Focus PullerMark Gee
2nd ACJonny Lewis
GafferPhil Penfold
Art DirectorKelly Sinclair Smith
WardrobeHannah Hopkins
Hair & Make-upHolly Miller
EditorCharlie Von Rotberg
Editing companyHomespun
ColouristThomas Mangham
Colour grade companyThe Mill
Lead actorMichael Socha
CommissionerSam Seager
LabelParlophone Records
Other credits2nd AD: Jack Green DIT: Will Gardner GRIP: Juan Bueno ELECTRICAN: Richard Holbourgh ELECTRICIAN: Zack Kassapi SOUND RECORDIST: Paul Parsons ART DEPARTMENT ASSISTANT: Louis Simonon ART DEPARTMENT ASSISTANT: Sakhile Shann WARDROBE ASSISTANT: Dahlia Ichaou HAIR & MAKE-UP ASSISTANT: Sarah Buitelaar HAIR & MAKE-UP ASSISTANT: Olivia Taylor MEDIC: Frank Bottomley CAST: Nicholas Marvel, Christopher Hardcastle Robbie Curran Stefan Race Dean Street Ishmail Aaron Kevin Mcgreevy Steven Pascua Mason Connolly

Rob Ulitski - 20th Aug 2019

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