Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Michael Kiwanuka, Tom Misch 'Money' by Louis Bhose

Promonews - 8th July 2019

Michael K is a humble supermarket drone in his video for Money, the first release from his upcoming new album.... Or is he?

Louis Bhose toys with perceptions of happiness relative to wealth, and the addictive nature of luxury, as Michael and his compadre Tom Misch apparently opt for flashing the cash around rather than anything more fulfilling, while Murren Tullett delivering a retro look with the cinematography.

LOUIS BHOSE:

Whenever you think maybe they realise there’s more to life than just the empty pursuit of money, we jump right back into the $$$ lifestyle

"A bit like the song - initially an upbeat refrain, on closer inspection a warning - I wanted to make a video that you could enjoy fluffily. Expensive cars! Sunsets! Lots of lovely CASH! If you were to watch it after waking up from a nap, you’d think Michael had escaped the doldrums of the minimum wage and made it to the big time.

"But, if you haven’t just napped, I hope you’d get the following... That the secret millionaire/undercover boss format is one of those things you start watching feeling deeply cynical - the format basically a love letter to capitalism - but then, in spite of yourself, become rather caught up in. It’s a show that you know to be glorifying personal wealth while pretending to be something else, but it totally works.

"In this vid, we turn that on its head - pretending to glorify personal wealth, while actually saying something else. In the most arch, playful way, the good times never stop for Michael and Tom. Whenever you think there’s going to be a moment of clarity, a moment where maybe they realise there’s more to life than just the empty pursuit of money, we jump right back into the $$$ lifestyle. And by never revealing that, hopefully we stay true to the song - initially fun, but suggesting something darker underneath."

Featured sponsors

Promonews - 8th July 2019

Tags

  • Director's notes
  • Soul
  • R&B

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Louis Bhose
Producer
Hayley Williams
Production Company
Executive Producer
Hayley Williams
1st AD
David Ceballos

Camera

Director of Photography
Murren Tullett
Focus Puller
Laurent Poulain

Art

Art Director

Wardrobe

Wardrobe
Thomas Liam Davis
Hair
Patty Marti
Make-up
Patty Marti

Editorial

Editor
Charlie Von Rotberg
Editing company

Grading

Colourist
Matthieu Toullet
Colour grade company
MPC

VFX

Post production company
MPC
Post Producer
Leianna Campbell

Agent

Director's Representation
OB Management

Commission

Commissioner
Emily Tedrake
Commissioner
Marco Grey

Promonews - 8th July 2019

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video