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Charli XCX ft. Lizzo 'Blame It On Your Love' by Bradley&Pablo

Ned Botwood - 21st June 2019

"Modern love is limitless" in this subversive, near-future video directed by Bradley&Pablo.

Charli XCX was last seen riding a space-dolphin with Diplo and Herve Pagez. And here, she continues her campaign of pop futurism. In this fragrance commercial from the year 2023, she introduces us to a young community of transgressive artists: ‘fertility nymphs’, ‘intimacy revivalists’, ‘K9 filterheads’ and ‘sea level survivalists’.

There is a welcome cameo from pop powerhouse Lizzo. Even in this untypically low-key perfomance, the singer/rapper has charisma in buckets and an enviable presence. As two agents of body positivity and allies of the queer community, she and XCX make a great match.

Bradley&Pablo's video is an amusing, affectionate slant on a commercial style pioneered by Calvin Klein. The white vests, mixed-format aesthetic, iconic CK font, and celebration of young, queer couples are straight out of Mario Sorrenti’s star-studded campaign for CK One.

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Ned Botwood - 21st June 2019

Tags

  • Performance
  • Alt-Pop
  • Alternative Pop

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Credits

Production/Creative

Director
Bradley&Pablo
Producer
Ross Levine
Production Company

Camera

Director of Photography
Pablo Berron

Editorial

Editor
Chris Roebuck
Editing company
Tenthree Editing

Grading

Colourist
Dave Hussey
Colour grade company
C03

Commission

Commissioner
Shadeh Smith
Label
Atlantic Records

Ned Botwood - 21st June 2019

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