Promonews - 17th June 2019

From a Caribbean beach to busy London streets, Dan Henshaw shows the importance of cricket to different nations and generations, through the journey of a cricket ball. 

And he mixes in the good vibes of singer Loryn getting together with her pals from Rudimental, in the video for Stand By, the official song of the 2019 Cricket World Cup.  


"This was a bit of an unusual job. As well as the label and artist brief there was also input from the Cricket World Cup and their ad agency, due to the fact thay this track is the official song of the 2019 CWC.

"The challenge was to make a music video that referenced cricket without being an explicitly cricket-themed promo. For me the most important thing was to include a subtle nod to each of the countries coming to the UK to compete and to reflect the multicultural nature of the tournament.

"One of my favourite books, Don DeLillo’s modern classic novel Underworld, uses a baseball from an historic World Series game as a device to link together literary vignettes that span contemporary America. The book isn’t actually about baseball, it is about people and the human condition. I wanted to approach this film in a similar way. Using a cricket ball as a motif to connect a collage of scenes creating a soulful, uplifting portrait of a multicultural United Kingdom coming together for a good time.

"Big thanks to all the super talented people who helped make this video happen."

PRO Credits


DirectorDan Henshaw
ProducerVanessa Mc Donnell
Production CompanyCommon People Films
Executive ProducerRamy Dance
Executive ProducerTony Roberts
1st ADJerome Franc
1st ADJames Dyer
Director of PhotographyFranklin Dow
Focus PullerJuan Minotta
2nd ACHolly Smyth
GafferAlex Cullen
Art DirectorBen Austin
WardrobeRhiannon Barry
Hair & Make-upGrace Gray
EditorMatt Newman
Editing companyTown Productions
ColouristTim Smith
Grading companyCHEAT
Post production companyNtropic
Post ProducerAidan Gibbons
Lead actorAnna Mcauley
Director's RepresentationLas Bandas Be Brave
CommissionerStephanie Haughton
LabelBlack Butter
Other creditsDIT: Jeremy Balderstone Loc Manager: Dom Greatrex BTS: Sam Friend Runner. Artur Haluda

Promonews - 17th June 2019

Related Content


2 Bears 'Angel' by Dan Henshaw

2 Bears - aka Raf Rundell and Hot Chip's Joe Goddard - join forces with director Dan Henshaw for the promo to Angel.

Jimmy Brown - 22nd May 2014


Nina Nesbitt 'Don't Stop' by Dan Henshaw

Nina Nesbitt has covered Fleetwood Mac's Don't Stop for the new John Lewis ad – so Dan Henshaw channels a Mac vibe into the official video for the track.

David Knight - 12th Mar 2014


Will Young 'Joy' by Dan Henshaw

Will Young keeps them coming, with the latest video from his album 85% Proof - Dan Henshaw's stylish and poignant promo for Joy. And once again Will gives a wholehearted and winning …

Cat Velez - 2nd Sept 2015

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 6 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 10 days ago