Lassamie Prasimay - 8th Apr 2019

Raja Virdi is back with another live piece for Freya Ridings in his signature one-take style - this time at The Barbican Conservatory. 

Freya’s performance of You Mean The World To Me was shot all on a telescopic crane in one continuous move, with beautiful cinematography by Brett Turnbull.


”This set of live videos were some the biggest jobs I've done thus far. It was a joy to work with Freya and the team again and to take her live videos a big step up from last time.

“I'd been wanting to direct a live piece at the Barbican Conservatory for a while now and it just so happened to tie in perfectly with the visual direction of Freya's campaign. It was also pretty cool getting to see a segment of this piece in cinemas during ad reels, as part of the labels marketing campaign."

"The initial image that I had in my head was of a wide top shot over Freya playing a lidless grand piano with lights surrounding her. It was wicked seeing that image come to life. The only way to have achieved the camera work I envisaged in a one shot was to shoot on a telescopic crane.

“I have to give massive thanks to my Producer and good friend Byron McNally, DoP Brett Turnbull, Grip team headed up by Jem Morton and the Lighting team headed up by Gavin Walters for consistently executing my ideas. We had to bring in a load of production design in too, with Art Dep headed up by the wonderful Bon Walsh. This was a really enjoyable set to be on and I'm very proud of the outcome."

Watch 'Freya Ridings 'You Mean The World To Me (live At The Barbican)' by Raja Virdi' here

PRO Credits


DirectorRaja Virdi
ProducerByron McNally
Production CompanyPHASE
Executive ProducerRaja Virdi
1st ADJames Dyer
Director of PhotographyBrett Turnbull
Focus PullerAshley Bond
2nd ACAndrew Trewartha
GafferGavin Walters
Art DirectorBon Walsh
WardrobeElla-louise Gaskell
HairRebecca Barnes
Make-upRebecca Barnes
ColouristConnor Coolbear
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
CommissionerRyan Jafarzadeh
LabelGood Soldier Records
Other creditsProduction Co-Ordinator: Anastasia Chabanova Production Assistant: Mila Araoz Production Assistant: Joe Ramadan Key Grip: Jem Morton Grip: Rob Barlow Head Technician: Luke Skerton Crane Technician: Kurt Kemble Electrician: Chris Dowling Electrician: Neil Hawkins Desk Op: Phil White Helium Balloon Op: Dan Carter Art Assistant: Alex Surguladze Art Assistant: Emmy MacDonald Sound: Anthony Leung Sound Assistant: David Simpson Special Thanks: Sarah Wray & Anthony Kwokori @ Barbican Becca Day @ Chapman Leonard Lloyd Barker @ Pixipixel Jason Heritage @ Take 2

Lassamie Prasimay - 8th Apr 2019

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