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George Ezra 'Pretty Shining People' by Michael Cumming

David Knight - 11th Mar 2019

Michael Cumming, best known for his TV comedy work like Brass Eye and Toast Of London, and his commercials, makes an auspicious music video directing debut for George Ezra that pokes wholesome fun at some of the absurdities of the music industry.

The video for Pretty Shining People mocks the pop machine process, with George trying to win a recording contract by performing for a bunch of jaded record execs - all played by kids. They then want to turn the distinctive singer-songwriter into a pop star, by making him smile and dress and dance just like everyone else.

Can George win them over by being true to himself? You better believe it.

Ezra certainly has a knack for this sort of self-effacing, gently satirical comedy. It's served him well before - including a recent turn on Reeves and Mortimer's brilliant Big Night Out - and it does so again here.  

David Knight - 11th Mar 2019

Tags

  • Comedy
  • Narrative
  • Performance
  • Pop

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Credits

Production/Creative

Director
Michael Cumming
Producer
Amber Millington
Production Company
Moxie Pictures
Executive Producer
Dawn Laren
Production Manager
Eleanor Daynes
1st AD
Steve Roberts

Camera

Director of Photography
Ben Magahy
Focus Puller
Jeremy Fusco
2nd AC
Eve Carreno
Steadicam
Emilio Schlappi

Lighting/Grip

Gaffer
Bruce Magahy

Art

Art Director
Rosy Thomas

Wardrobe

Wardrobe
Luci Ellis
Hair
Emma Regan
Hair & Make-up
Jo Jenkins
Make-up
Emma Regan

Editorial

Editor
Flaura Atkinson
Editing company

Grading

Colourist
Ross Baker

VFX

VFX
Róisín @ Oblong
Post production company
Halo Post
Post Producer
Charlotte Hawkins

Agent

Director's Representation
Marilou Bakkenist @ Moxie Pictures

Commission

Commissioner
Laura Clayton
Label
Sony Music

Misc

Other credits

Edit Producer

Jenn Sanders

Sound Design

Richard Addis @ Halo Post

Wardrobe Assistants

Ellie Patis & Sehrish Malik

Ass. Production Designer

Katie Harvey

Props Master

Mark Allett

Props

Anthony Hariades & Samuel Evans

Photographic

Ben Meadows

Art Dept. Assistant

Gideon Palmer

Electrician

Steve Murphy, Gavin Ogden & Max Milner

DIT

Anton Badstuber

Grip

Jamie Monks

David Knight - 11th Mar 2019

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