Brighton-based rock band Architects say that their song Royal Beggars "looks at our inability to face the pain in our lives and our reluctance to reach out for help from those around us. We all have our own vices that we abuse to distract ourselves from looking at our demons in the eye."

And Lewis Cater's video for Royal Beggars tackles this uncomfortable truth head on. Together with a powerful band performances, he creates portraits of each bandmember acting out a particular mind-numbing vice, with devastating effects upon their health.