Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Nao ft SiR 'Make It Out Alive' by Joe Nankin

Promonews - 27th Sept 2018

Joe Nankin explores themes of being adrift in emotional limbo through subtle symbolism in his video for Nao.

The outskirts of Lancaster, a city on the edge of the Mojave desert, is the arresting setting for the performances of Nao and guest artist SiR's Make It Out Alive. Nankin weaves in a sense of this extraordinary place, combined with intimate character portraits of locals, with his signature unhurrried style.

JOE NANKIN:

“The lyrics of Nao’s track are about desiring change but not knowing how to manifest it, about feeling stuck. We created a tapestry of imagery that directly or subconsciously spoke to these themes.

"The video follows a mythological legacy that the physical path is a metaphysical space of personal change. Nao and SiR’s performances are staged against the archetypal “road” adorned with a mosaic of beginnings and ends, impressions of past lives, passages, thresholds, liminal deities and lost souls. It’s a tried and
timeless journey, but hopefully presented in a way that is new and thoroughly Nao.”

Featured sponsors

Promonews - 27th Sept 2018

Tags

  • Director's notes
  • Performance
  • Soul

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Joe Nankin
Producer
Ariel Navarrete
Producer
Andrea Sastoque
Production Company
Executive Producer
Kiran Mandla
1st AD
Xavier Puslowski

Camera

Director of Photography
Jon Chema
Focus Puller
Alex van Putten
2nd AC
Bobby Pavlovsky

Lighting/Grip

Gaffer
Cole Pisano

Art

Art Director
Tom Castronovo

Grading

Colourist
Gregory Reese
Colour grade company
The Mill

Agent

Director's Representation

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Other credits

PA

Jaime Tapia

Promonews - 27th Sept 2018

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video