Emma K - 20th July 2018

The video for MJ Cole & Kojey Radical's Soak It Up, directed by Filmawi, is based on the idea of something supernatural happening in the context of a tragic occurance in everyday life, and turning it into something soulful and beautiful.

Kojey Radical finds himself in the middle of a family mourning the loss of a son, who then appears lying on the floor of the sitting room among the mourners. Filmawi's use of 16mm film and natural light (beautifully shot by Joel Honeywell) adds to a striking sense of intimacy and palpable emotion. Its simple yet sophisticated and very powerful.

PRO Credits


ProducerCarla Steinberg
Production CompanyCOMPULSORY
Executive ProducerKiran Mandla
Director of PhotographyJoel Honeywell
Focus PullerEve Carreno
GafferVini Curtis
WardrobeTaslima Khan
Make-upGloria Penaranda
EditorEd Hanbury
Editing companyTrim Editing
ColouristOisín O'Driscoll
Colour grade companyThe Mill
Director's RepresentationCOMPULSORY

Emma K - 20th July 2018

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