Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Mahalia 'I Wish I Missed My Ex' by Andrew Litten

Promonews - 5th June 2018

West Midlands girl Mahalia decamps to Los Angeles for her latest video, teaming up with Andrew Litten (who's last outings was a smashing New Orleans-set video for Youngboy Never Broke Again) and giving a classic video trope a modern spin.

Just like Spike Jonze's video for The Pharcyde's Drop and  Jamie Thraves's for Coldplay's The Scientist we're in backwards-singing territory...

ANDREW LITTEN:

"The first time I heard IWIMME, I knew the track needed a big idea. I’ve always loved Spike Jonze’s video for Drop by the Pharcyde and decided to pay homage by creating a backwards music video with a contemporary spin.

"I hired a linguist from UCLA to teach Mahalia the song backwards which she surprisingly learned in two days. The DP, Dustin Lane, and I have always wanted to make something in our neighborhood, Highland Park. We chose family owned locations and hired a few extras while scouting the neighborhood.

"Mahalia’s reversed performance oozes spontaneity and confidence. I can’t thank her enough for joining us on the journey, as well as Atlantic Records for signing on to recreate this insane concept."

Featured sponsors

Promonews - 5th June 2018

Tags

  • Director's notes
  • Performance
  • Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Andrew Litten
Producer
Rebecca Stone
Production Company
Voyager Creative
Executive Producer
Andrew Hutcheson
1st AD
John Klymshyn

Camera

Director of Photography
Dustin Lane
Focus Puller
James Teninty
2nd AC
Kieth Hudson

Editorial

Editor
Chris Amos
Editing company
Final Cut

Grading

Colourist
Kaitlyn Battistelli
Colour grade company

Commission

Commissioner
Label
Atlantic Records

Other credits

Head Of Production

David Brickel

Post Producer (ETC)

Sara Gbadamosi

2nd AD

Terence Sims

Production Designer

Katie Moest

Steadicam Operator

Drew Weaver

DIT

Dylan Hayes

Swing

Emily Starks

PA

Iliana Guevara

Playback

Chioma Emenalom

Playback

Marguax Nottenghem

Promonews - 5th June 2018

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video