Lassamie Prasimay - 6th Mar 2018

Directing duo Silent Tapes' video for Mahalia's Proud Of Me is an uplifting moment of recognition for all the people who have your back.

The viewer is welcomed to Mahalia's safe space, introduced to her friends, her home and neighbourhood - she comes from Birmingham – as she sings about her musical journey and thanks them all for their support along the way.


"We wanted to capture Mahalia in environments that were authentic to her upbringing, surrounded by people that mean the most to her, sharing a level of vulnerability and intimacy that her fans hadn't yet seen before.

"Including voice-over was the most important element for us, as we wanted to really delve into her personal thoughts and be able to share those rare and unspoken moments with the viewer, in an all-encompassing and honest portrait of Mahalia."

PRO Credits


DirectorSilent Tapes
ProducerVanessa Mc Donnell
Production CompanyGas&Electric
1st ADKerry Greeb
Director of PhotographyMatthew Emvin Taylor
Focus PullerMalte Huebner
2nd ACJason Henwood
GafferPeter Carrier
Art DirectorStephanie Lane
Stylist (Artist)Nathan Klein
StylistSimone Maltay
HairStefan Bertin
Make-upMary-jane Gotidoc
Make-upRose Redup
EditorMelissa Geczy
EditorAndre Rodrigues
Editing companyWhitehouse Post
ColouristOisín O'Driscoll
Grading companyThe Mill
Director's RepresentationOB Management
CommissionerNicola Sheppard
LabelAtlantic Records
Other creditsSound: Valerio Cerini Runner: George Cassells, Jack Green Sound: Patch Rowland C/o Machine Sound

Lassamie Prasimay - 6th Mar 2018

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