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Mind Enterprises 'S.H.A.K.E.' by Jack Barraclough

Promonews - 19th Feb 2018

Jack Barraclough's video for Mind Enterprises's old-school dancefloor magnet S.H.A.K.E. is very daft indeed - in a good way.

JACK BARRACLOUGH:

“After settling on this character (Bill Gates meets Tony Montana) I wanted to direct and edit the video as if it could have been self-made by this guy after work, on a bit of a delusional ego trip. So I incorporated the ‘office’ set up and watched a lot of Italo disco videos for inspiration. I also got the most boring looking sandwich possible as a prop, which is tuna & cucumber.” (via Notion magazine)

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Promonews - 19th Feb 2018

Tags

  • Comedy
  • Dance

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Credits

Production/Creative

Director
Jack Barraclough
Producer
Jennifer Metcalfe

Camera

Director of Photography
Conor Chalk
Focus Puller
Jean Dakar
2nd AC
Louis Hollis

Lighting/Grip

Gaffer
Leon Pyszora

Editorial

Editor
Jack Barraclough

Agent

Director's Representation

Commission

Label
Because Music

Other credits

Runner

Chris Le Ferve

Promonews - 19th Feb 2018

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