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Blue Lab Beats 'Pineapple' by Jon E Price

Promonews - 7th Feb 2018

Inspired by Blue Lab Beats front man Namali and his blue high top fade hairstyle, Jon E Price's video for Pineapple explores individualism and relationships, tied together through the common thread of our hair.

Shot on a mixture of formats including Bolex 16mm & 4k digital, and using an ingenious homemade DSLR barber chair rig, the film uses dynamic portraiture and to give an intimate look into lives of the bands close family and friends.

This is also the promo debut new start-up production company Great & Small, who have a background in commercial content. Likewise, Jon E Price makes an assured music video directing debut, having had a background in TVC commercials for the likes of Tesco, Nationwide & Hennessy whisky.

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Promonews - 7th Feb 2018

Tags

  • New Director
  • Jazz

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Credits

Production/Creative

Director
Jon E Price
Producer
Chanse Fyffe
Production Company
Great & Small

Camera

Director of Photography

Art

Art Director
Jenny Gardiner

Editorial

Editor
Elise Butt
Editing company

Grading

Colourist
Jack McGinity
Colour grade company
Time Based Arts

Commission

Label
Believe

Promonews - 7th Feb 2018

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