Promonews - 8th Dec 2017

Avelino serenades a girl in Kaz Ove's video for 1 In a Million, making her an elusive object of his desire, while bathed in neon pinks and blues. Ove alternates shots between the two protagonists, separated yet united through the music and a range of London locations.


"We really wanted to capture a great performance from Avelino from this, something that felt a little more authentic and raw and not too polished, so we basically went a bit renegade and just ran around to as many cool locations as we could in one night and let Av do his thing. We also wanted to make the girl feel almost like a dream or memory to give a kind of interesting edge to the vibe of it overall. She's there but not quite there, appearing and disappearing.

"As expected Av smashed the performance and our model Julia did a great job of capturing that air of mystique - and our DP Stefan brought it all home, capturing the cool colours and textures of the street locations brilliantly."

PRO Credits


DirectorKaz Ove
ProducerIndiana Mookram
ProducerLavinia Noel
Production CompanySugarcane Media
Executive ProducerIndiana Mookram
Executive ProducerLavinia Noel
Director of PhotographyStefan Yap
Focus PullerAaran Green
2nd ACTjader
GafferJay Alam
Make-upEvana Ove
EditorKaz Ove
ColouristRuth Wardell
Grading companyElectric Theatre Collective
Director's RepresentationSugarcane Media
CommissionerJamie Cox
LabelSony Music
Other creditsDIT: Fatima Ouklilane Production Assistant: Keryn Mae, Kaysha Wallace

Promonews - 8th Dec 2017

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