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Avelino '1 In A Million' by Kaz Ove

Promonews - 8th Dec 2017

Avelino serenades a girl in Kaz Ove's video for 1 In a Million, making her an elusive object of his desire, while bathed in neon pinks and blues. Ove alternates shots between the two protagonists, separated yet united through the music and a range of London locations.

KAZ OVE:

"We really wanted to capture a great performance from Avelino from this, something that felt a little more authentic and raw and not too polished, so we basically went a bit renegade and just ran around to as many cool locations as we could in one night and let Av do his thing. We also wanted to make the girl feel almost like a dream or memory to give a kind of interesting edge to the vibe of it overall. She's there but not quite there, appearing and disappearing.

"As expected Av smashed the performance and our model Julia did a great job of capturing that air of mystique - and our DP Stefan brought it all home, capturing the cool colours and textures of the street locations brilliantly."

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Promonews - 8th Dec 2017

Tags

  • Director's notes
  • Performance
  • Pop

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Credits

Production/Creative

Director
Kaz Ove
Producer
Indiana Mookram
Producer
Lavinia Noel
Production Company
Sugarcane Media
Executive Producer
Indiana Mookram
Executive Producer
Lavinia Noel

Camera

Director of Photography
Stefan Yap
Focus Puller
Aaran Green
2nd AC
Tjader

Lighting/Grip

Gaffer
Jay Alam

Wardrobe

Wardrobe
Melissa
Make-up
Evana Ove

Editorial

Editor
Kaz Ove

Grading

Colourist
Ruth Wardell
Colour grade company

Agent

Director's Representation
Sugarcane Media

Commission

Commissioner
Jamie Cox
Label
Sony Music

Other credits

DIT

Fatima Ouklilane

Production Assistant

Keryn Mae, Kaysha Wallace

Promonews - 8th Dec 2017

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