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Harry Styles 'Kiwi' by Us

David Knight - 9th Nov 2017

Chris Barratt and Luke Taylor - aka directing duo Us – return to music videos after a very long hiatus with a big, messy video for Harry Styles.

It starts with kids and cakes - lots of them. And in a kind of an anti-Great British Bake Off, the purpose of the exercise is clearly cake destruction, in a massive pastry, pie and sponge dust-up in the school hall. When a boy enters the fray in a resplendent rose-patterned suit we can assume this is Harry's mini-avatar, about to rule supreme in the cake war.

Well, actually that would be quite wrong. We haven't reached the ultimate level of mayhem yet. That only happens when, finally, Harry himself arrives - carrying armfuls of puppy dogs...

Barratt and Taylor somehow orchestrate all this chaos into a visual treat, ably assisted by DoP Ben Fordesman's typically cinematic photography and a great grade by Simone Grattarola. And whoever baked all those cakes deserves a medal too.

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David Knight - 9th Nov 2017

Tags

  • Comedy
  • Narrative
  • Pop

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Credits

Production/Creative

Director
Us
Producer
Steve Overs
Production Company
Executive Producer
Morgan Clement
Executive Producer
Sheira Rees-davies

Camera

Director of Photography
Ben Fordesman

Art

Art Director
Dan Betteridge

Wardrobe

Stylist (Artist)
Harry Lambert
Wardrobe
Sharon Long

Casting

Casting director
Hammond & Cox

Editorial

Editor
David Stevens
Editing company
The Assembly Rooms

Grading

Colourist
Simone Grattarola
Colour grade company
Time Based Arts

Agent

Director's Representation

Commission

Commissioner
Bryan Younce

David Knight - 9th Nov 2017

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