Promonews - 19th Sept 2017

Girls Aloud alum Nadine Coyle is back, as the glamourous and very demanding Lady Boss in Sophia Ray's video for the insanely catchy Go To Work.

Sophia has Nadine strutting through her office in her fierce red pantsuit, ruling with a rod of iron, demanding greater productivity from her lazy waster of a man - all with enough sass, camp and glam to keep every veteran Girls Aloud fan very happy indeed.


"I wanted this video to hold a slight homage to those '80s flicks like Working Girl, as well as those classic Diet Coke 80s ads.

"Nadine takes centre stage as Mega Diva Lady Boss, in an office filled with her intern babe squad. I wanted the video to work like two loops, with each loop becoming a little more surreal and hyped up as Nadine struts through it and the edit progresses, props and loose choreography changing and developing subtly throughout. The vibe of the video is embracing female power but with an editorial high fashion edge.

"I really enjoyed collaborating with Nadine when it came to shaping her performance for the video. The vibe needed to be that perfect mix of being fierce but also slightly tongue-in-cheek with a cartoon like playfulness to it - and she totally nailed it!"

PRO Credits


DirectorSophia Ray
ProducerMayling Wong
Production CompanyPartizan Darkroom
Executive ProducerClaire Stubbs
Production ManagerJack Hobbs
1st ADKerry Green
Director of PhotographyMatthew Emvin Taylor
Focus PullerRobin Webster
2nd ACBrendon Harvey
GafferSeth Crosby
Art DirectorCiaran Beale
WardrobeSoki Mak
HairStefan Bertian
Make-upBea Sweet
EditorBen Harrex
Editing companyFinal Cut
ColouristJonny Tully
Grading companySmoke & Mirrors
Director's RepresentationPartizan Darkroom
CommissionerJames Hackett
LabelVirgin EMI
Production AssistantCharlie Scannell

Promonews - 19th Sept 2017

Related Content


Daya 'Safe' by Sophia Ray

Sophia Ray's video for Daya plays on the idea of Safe, by creating a series of apparently safe and comforting spaces.

Promonews - 9th Aug 2018


Mae Muller 'Dependent' by Sophia Ray

Mae Muller struggles to make the choice between falling in love and keeping her independence, in Sophia Ray's ambitious promo for Dependent. 

Rob Ulitski - 10 months ago

Latest News