David Knight - 23rd Aug 2017

Simon Reichtel's intimate and erotic portrayal of the start of a relationship is counterpointed by shots of German rapper Ron in his bedroom studio, shot on 16mm by Rina Yang. 


"The song felt bold with its nearly one-line lyric and how vulnerable the artist was showing himself. I wanted to honour this spirit by making what could be described as the most 'un-rap' rap video I could come up with.

"And, more importantly, since this song is about love, I wanted to reach a young street culture audience and show them how love and sex can look different from the stereotype of women as pornografied objects, men as heartless thugs and generally everybody acting like over-the-top fashion models with empty stares and fake gestures."

PRO Credits


DirectorSimon Reichel
ProducerAnna Bauer
Production CompanyBwgtbld
Director of PhotographyRina Yang
WardrobeLorena Maza
HairSusanna Jonas
ColouristJoseph Bicknell
Grading companyCHEAT
VFXJoel Rieger
Lead actorMalik Adan
Lead actorNela Mie Cara

David Knight - 23rd Aug 2017

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