Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Tchami ft Luke James 'World To Me' by Sing J Lee

Tchami ft Luke James 'World To Me' by Sing J Lee

Luke Bather - 31st July 2017

Sing J. Lee explores what it means to belong in this fast-paced, lush-looking video for Tchami.

Using non-actors and shooting almost entirely in Shanghai, Sing draws from his own experiences as a British-born Chinese man to create a deeply personal study of a girl from rural China being swept away by the city. Opulent, towering architecture and the colourful lights of a metropolis at night dazzle, overwhelm and ultimately take their toll on our protagonist, resulting in a visually poetic, serene final scene in which she revisits her roots with a new outlook.

SING J LEE:

“The story came from tangents of several personal projects I have been developing about cultural duality as a British-born Chinese man. I wanted to explore a duality in a more intimate setting, in the same country, as opposed to two different cultures and countries.”

Watch 'Tchami ft Luke James 'World To Me' by Sing J Lee ' here

Featured sponsors

Luke Bather - 31st July 2017

Tags

  • Director's notes
  • Narrative
  • Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Sing J Lee
Producer
Billy Starman
Producer
Laure Salgon
Production Company
Executive Producer
Laura Jones
1st AD
Kaiwen Li

Camera

Director of Photography
Kristof Brandl

Editorial

Editor
Editing company

Grading

Colourist
Lewis Crossfield
Colour grade company

VFX

VFX
Gloria FX

Agent

Director's Representation

Commission

Commissioner
Chris Clavadetscher
Label
Confession

Other credits

Cast

Zhangjiayi, Karman, Striker, Charity, Chen

Luke Bather - 31st July 2017

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video