Society 'Commiserations' by Tom Clarkson
Tom Clarkson's latest clip for Society is a clever guerilla experiment in public participation.
Stemming from the classic 'Can I take your picture? Ah, it's on video!' concept, the video starts out as a series of strange and awkward portraits. That is, until you realise that the true subject matter of the video is lurking in the background.
It's a clever bait and switch from Clarkson that invites you to really take in the whole picture, rather than focus on what's in front of you.
"The idea for Commiserations is based around a concept that was big online a few years ago... to offer to take someone’s picture but instead video them. These videos always had an undercurrent of comedy, but as we experimented with the idea, we found poses and forced smiles would slowly begin to shift into something more honest and sincere. We pushed this idea by introducing a key element that acts as a constant kick of reality for the audience. A literal representation of pain behind the poses.
"I’m hugely grateful to the band and label for letting us try this idea out, to Janna for supporting and pushing it from the start and the entire team who helped build it. Thanks also to all the unlucky people who we bumped into that day. Anyone who says Londoners aren’t fun and friendly and helpful anymore is wrong!"
|Production Company||Mr. Tom|
|Focus Puller||Ashley Waring|
|Focus Puller||Jacob Niblett|
|Lead actor||Bill Hutchens|
|Label||Luv Luv Luv|
|Other credits||On Set Sound: Owen Visser & Thomas Le Beau Morley Production Assistants: Kay Loxley & Charlotte Gill Runner: Emma Chisholm|
Tom Clarkson has followed up his excellent casting call clip for Jack Garratt's Worry with this latest video for the Brit-winning multi-instrumentalist, which documents the …
Tom Clarkson's video for Jack Garratt's Chemical is a story of teenage obsession, about a girl whose devotion to her favourite pop star is so great, some magical things start …
Tom Clarkson's touching video for Seafret's Wildfire, is based on an experiment conducted in 1997 by psycologist Arthur Aron to see if strangers could fall in love by asking …
Fresh off the back of his Brit award, here's a great little video for Jack Garratt. Tom Clarkson - who also directed Garratt's video for Chemical, as well as Seafret's …
The award-winning Mouthpiece agency announces today an exciting addition to their team with …
London-based production studio KODE has announced the signing of Josh Sondock to their roster of …
The new episode of The Promonews Podcast: Talking Music Videos is out today, …
Berlin-based director Anuk Rohde has signed to FRIEND in London for music video representation.
And so, 2021 comes to an end... and on this New Year's Eve, Promonews proudly presents 'Best …
Seasons greetings and happy holidays, one and all. We hope you have a very enjoyable and properly …