Luke Bather - 17th July 2017

rubberband. takes influence from 90s performance videos in this cinematic, colourful journey across the Californian desert.

Beginning in a vibrant bedroom, Dej Loaf uses her bed as a magic carpet and takes a road trip, bringing us along for the ride. With a nostalgic feeling mixed with a contemporary aesthetic, the clip dives into a surreal, gorgeous CGI California-ish world before coming out the other side and back to reality, only now bringing some of that CGI strangeness back with it.

PRO Credits


Executive ProducerDaniel Cingari
1st ADJennifer Wilkins
Director of PhotographySam Cutler-kreutz
Focus PullerSam Kim
2nd ACMike Rogers
GafferShawn Anderson
Art DirectorCaron Giles
WardrobeKierra Bailey
HairCarla Rosso
Make-upCarla Rosso
ColouristBryan Smaller
Grading companyCO3
VFXDigital Axis
Director's RepresentationOB Management
CommissionerSaul Levitz
LabelColumbia Records
Other creditsAnimation - Joan Gausch Production Manager - Loa Allebach Head Of Vfx - Roman Bilichenko Vfx Supervisor - Tim Hendrix Sound Designer - Raphaël Ajuelosl Dit - Jason Guerrero Process Driver - Jeff Simons Crane Techs - Brian Mcpherson & Henry Flores Remote Head Operator - Greg Schmidt Bbe - Alex Ojeda Electric - Silas Robinson Electric - Dimitri Christoforidis Key Grip - Jeff Locke Bbg - Nick Favorite Grip - Jake Fandel Grip - Drew Adams G&e Pa - Glenn Mcdougald Production Designer - Jonny Helgren Set Builder - Sara Little STUNTS - Damien Bray & Bryan Slayer

Luke Bather - 17th July 2017

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