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Junodream 'Strange Effect' by Ned Botwood

Luke Bather - 15th May 2017

Ned Botwood subverts the idea of a dangerous walk home at night in this subtle but jubilant statement piece for Junodream.

With all signs pointing to a band performance video, Junodream's singer is abruptly pushed aside by a woman on her way home from a night out. An infinitely more charismatic subject, the camera follows her instead as she takes on the patriarchal fantasies that the lyrics call to light.

Instead of women being depicted as decorations in a music video, mysterious objects of affection or simply victims-in-waiting on the supposedly dangerous city streets at night, we see powerful women claiming their space in the world confidently and forcing the band to take a backseat. The choreography, too, is celebratory in its strength, with a natural and effortless pace.

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Luke Bather - 15th May 2017

Tags

  • New Director
  • Performance
  • Indie pop

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Credits

Production/Creative

Director
Ned Botwood
1st AD
Florence Kickham

Camera

Director of Photography
Ned Botwood

Wardrobe

Wardrobe
Plum O'keeffe
Make-up
Mariana Seygas

Choreography

Choreographer
Renée Bellamy

Casting

Lead actor
Bailey Edwards

Editorial

Editor
Ned Botwood

Grading

Colourist
Ruth Wardell
Colour grade company

Other credits

Knitwear

Elena Crehan

Luke Bather - 15th May 2017

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