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The Sherlocks 'Was It Really Worth It?' by Aella Jordan-Edge

Cat Velez - 16th Feb 2017

Aella Jordan-Edge has delivered this entertaining video for The Sherlocks' track Was It Really Worth It? about the lengths one will go to impress someone. 

The video opens at the beginning of the end, following a nascent relationship that is already fraught with tension because of a large age gap between the two lovers. 

The protagonist played by Conor McCarron becomes increasingly desperate to stay with his older girlfriend - breaking out into a performance of what the director describes as a "human peacocking ritual which ends with an ejaculation of a confetti gun." It's a sad state of affairs though as Kierston remains utterly unimpressed, leaving Conor to ponder the question ‘was it really worth it?'

AELLA JORDAN-EDGE:

"What I love about the end sequence is that we’re playing with the typically male phenomenon of putting on a display to impress a female but the props and dance moves are actually borderline homoerotic, which shows a completely unexpected side to Conor’s character.

"Kierston as his girlfriend may not be impressed but the viewer should be. In hindsight I like to think that the hidden message of this video is to stay open minded. You never know what might be going on under the surface, or in an attic between two lovers, and it might not be what you think!"

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Cat Velez - 16th Feb 2017

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Credits

Production/Creative

Director
Aella Jordan-Edge
Producer
Siobhán Daly
Production Company
FAMILIA
Executive Producer
Hannah Bilverstone
1st AD
Tom Kelly

Camera

Director of Photography
Stefan Yap
Focus Puller
Matt Farrant

Lighting/Grip

Gaffer
Ben Skyrme

Art

Art Director
Kat Hawker

Wardrobe

Stylist
Margherita Alaimo
Hair & Make-up
Jess Summer

Editorial

Editor
Ben Corfield
Editing company
Work Editorial
Edit Producer
Winnie O'neil

Grading

Colourist
Dan Moran

VFX

Post production company
Post Producer
Jo Gutteridge

Agent

Director's Representation

Commission

Commissioner
Faye Purcell
Label
BMG

Misc

2nd AD
Gabriel O'Donohoe
Clapper Loader
Lloyd Cook
Casting
Ilenka Jelowicki
Spark
Peter Keyhole
Art Department Assistant
Bonnie Hamilton

Other credits

Hair & Make Up Assistant

Paula Barjau

Runner

Rosa Galvin

Runner

Benn Capon

Sound Design

Jimi Maffei

Sound Mix

Jason Peacock

Camera Trainee

Milo Brown

Cat Velez - 16th Feb 2017

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