Luke Bather - 9th Feb 2017

Aesthetic is the name of the game in this Dior/Gener8ion collaboration directed by François Rousselet.

In a car park full of inexplicably gorgeous cars, two gangs of inexplicably gorgeous people meet for an inexplicably gorgeous dance battle. This is the magic of a fashion film - a hyperreal world that we really wish existed, because wouldn't it be nice if somewhere, right now, this exact scene was happening in real life?

Meticulously planned choreography by Holly Blakey, dynamic lighting setups and a colour palette that evokes the Neon Noir look pioneered by films like Drive, this music-video-branded-content hybrid launching a latest type of Poison (Dior's perfume brand) even manages to throw some comedy elements in amongst the sheer beauty.


DirectorFrancois Rousselet
ProducerErinn Guillon
Production CompanyInsurrection
Production ManagerAurelie Bruneau
1st ADValentin Semko
Director of PhotographyJake Scott
Focus PullerRichard James Lewis
WardrobeBarbara Loison
HairVi Sapyyapy
Make-upSarai Fiszel
EditorAdriana Legay
ColouristLaurent Ripol
Post production companyHome Dp
Post ProducerPaul Crehange, Romain Gingembre
Lead actorCamille Rowe
CommissionerDior Creative Studio
LabelSavoir Faire
Other creditsCreative Studio Director : Aurelie Pyvka Creative / Art Director: Alexandra Reghioua Creative Producer: Zelda Bensoussan Dancers: Chester Hayes, Michael Boateng, Johnny Vicker, Tayler Deyn, Anna Engerstorm, Agela Marie Hurst, Grace Jabber, Eve Stainton, Maeva Berthelot, Becky Namgauds, Fernanda Diniz, John Guerrasio

Luke Bather - 9th Feb 2017

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