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Alma 'Dye My Hair' by Youth Hymns

Luke Bather - 16th Nov 2016

Youth Hymns bring their hyper-saturated toxic colour palette to a pop performance video.

Alma here sings of dying her hair blonde whilst being accompanied by a dancing duo comprised of more hair than human. Only occasionally do we see any glimpse of the dancer's facial features (they are, of course, equipped with gold teeth) as Alma and the duo dance and sing around a green & pink industrial complex.

It's a bastardised pop performance through the gloriously grungy lens of Youth Hymns - adding some welcome weirdness to the genre...

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Luke Bather - 16th Nov 2016

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Youth Hymns
Producer
Lucy Rogers
Production Company
Executive Producer
Claire Stubbs
Production Manager
Tara Bartlett
1st AD
Kerry Green

Camera

Director of Photography
Rina Yang
Focus Puller
Harry Wheeler
2nd AC
Johnny Lewis

Lighting/Grip

Gaffer
Rik Burnell

Wardrobe

Wardrobe
Carrie Munden
Hair
Holly Sillius
Make-up
Gina Blondell

Editorial

Editor
Jake - Youth Hymns

Grading

Colourist
Lewis Crossfield
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Emily Ann Sonnet
Label
Island Records

Other credits

Choreographer

Scarlett Mackim

Steadicam

Josh Brooks

Electrician

Ryan Monteith

Electrician

Vincent Edwards

Electrician

Mike Johnson

Luke Bather - 16th Nov 2016

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