Cat Velez - 15th Nov 2016

Falling out of love looks mesmerisingly beautiful in these visuals for The Ramona Flowers's track Start to Rust, directed by motion graphics expert James Francis.

In it, the viewer falls through a dazzling and hypnotic array of geometric shapes, hovering above masterfully rendered, otherwordly terrains. With a reduced palette of rocky greys, deep-space black and shapeshifting gold, the rhythmic and solemn graphic sequences - wonderfully detailed and fast-paced, are layered against slow-motion clips of gymnasts in freefall.

The resulting video is a combination of geometric shapes, eye-pleasing imagery and a heartfelt performance by the band's frontman Steve Bird. 


DirectorJames Francis
Production CompanyB-Reel Films
Other creditsProducer: Margo Mars Producer: Rachel Connors PA: Francesca Willcock DoP: Nick Allsop 1st AD: Jerome Franc VFX: James Francis Editor: Tom Blyth Stylist: Charlotte Holt Make-Up & Hair: Alison Butler Gymnasts: Hasit Savani, Erin Jameson Director's Rep: Chloe Page at Lock It In Creative Director: Tom Bird label; Distiller Records

Cat Velez - 15th Nov 2016

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