Filmed in a stylish monochrome, Raph Emile's striking promo is characterised by visuals that are both provocative and sinister.
Will Joseph Cook 'Sweet Dreamer' by Raph Emile
It's going well for fledgling directing unit Raph Emile and up and coming pop singer Will Joseph Cook - with their previous collaboration for Take Me Dancing receiving a nominatation in the Best Pop Video Newcomer category at this year's UKMVAs. Now here's their third collaboration, in which our hapless singer-protagonist is ultimately swallowed up into a dystopian world of television clichés.
At first, we simply see a bored Will getting in bed and turning on the TV. And yet there he is as well, staring back at himself, dressed up as a news anchor. Then, as a robot in space. Then a show host of a puppet show.
And so it goes on, as poor Will starts progressively loses his grasp on reality. But that just makes for another fun and entertaining video in which Cook shows himself to be an adept on-screen performer.
|Production Company||Tribe Films|
|1st AD||Daniel Castro|
|Director of Photography||Tristan Chenais|
|Focus Puller||Maxime Beauquesne|
|2nd AC||Loich Lambert|
|Art Director||Felix Coles|
|Editing company||Tribe Works|
|Other credits||Cast: Will Joseph Cook, Daniel Huddlestone, Samuel Brown, Ben Heliczer Liam Coles, Rob Deacon, Luis Granda, Scott Patinson|
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