Luke Bather - 12th Sept 2016

Jim Canty's video for Madness' first single in three years tells the story of a complex and hypocritical protagonist: the eponymous Mr. Apples.

Using cool set design, some almost Vaudevillian visual effects, and with band sax player Lee Thompson playing the role of the blustering antihero, as told through a conversation between him and Suggs as his sceptical psychoanalyst.

Never a band to take themselves too seriously, the video mixes some great imagery with some very tongue-in-cheek performances from all involved.

PRO Credits


DirectorJim Canty
ProducerRob Jelley
Production CompanyKode Media
Executive ProducerNathan Killham
1st ADKerry Green
Director of PhotographyDavey Gilder
Focus PullerScott Williams
2nd ACChris Hayden
GafferPaul Burns
Art DirectorFelix Coles
WardrobeKerry Mcrobb
Make-upGemma Stafford
EditorBen Crook
Editing companySpeade
ColouristDuncan Russell
Grading companyFinish
Director's RepresentationCarrie Sutton
CommissionerCynthia Lole

Luke Bather - 12th Sept 2016

Related Content


Crowns 'Four Walls' by Rob Jelley

Rob Jelley keeps it basic and appropriately contained for his performance video of young rock outfit Crowns' Four Walls.

David Knight - 7th Mar 2013

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 14 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 18 days ago