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Madness 'Mr. Apples' by Jim Canty

Luke Bather - 12th Sept 2016

Jim Canty's video for Madness' first single in three years tells the story of a complex and hypocritical protagonist: the eponymous Mr. Apples.

Using cool set design, some almost Vaudevillian visual effects, and with band sax player Lee Thompson playing the role of the blustering antihero, as told through a conversation between him and Suggs as his sceptical psychoanalyst.

Never a band to take themselves too seriously, the video mixes some great imagery with some very tongue-in-cheek performances from all involved.

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Luke Bather - 12th Sept 2016

Tags

  • Comedy
  • Narrative

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Credits

Production/Creative

Director
Jim Canty
Producer
Rob Jelley
Production Company
Executive Producer
Nathan Killham
1st AD
Kerry Green

Camera

Director of Photography
Davey Gilder
Focus Puller
Scott Williams
2nd AC
Chris Hayden

Lighting/Grip

Gaffer
Paul Burns

Art

Art Director
Felix Coles

Wardrobe

Wardrobe
Kerry Mcrobb
Make-up
Gemma Stafford

Editorial

Editor
Ben Crook
Editing company
Speade

Grading

Colourist
Duncan Russell
Colour grade company
Finish

Agent

Director's Representation

Commission

Commissioner
Cynthia Lole

Luke Bather - 12th Sept 2016

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